Military Spouse Roots
The company was founded by military spouses Adrianna Domingos-Lupher and Carmen Grant.
Our Story
Military spouse powered social media marketing and digital publishing.
MSB New Media was founded by military spouses Adrianna Domingos-Lupher and Carmen Grant to support military spouses pursuing new media careers.
Who We Are
Military Spouse Bloggers is a new media professional networking community created by Adrianna Domingos-Lupher and Carmen Grant. Both founders built their personal and professional relationship entirely through social media and communication.
MSB New Media was incorporated as MSB New Media, LLC in May 2012. The agency pairs the experience of its military spouse founders with modern content formats and brand communication.
Our mission is to provide tools, guidance, and support for military spouses in new media marketing, with a focus on blogs, vlogs, podcasts, and social media.
The company was founded by military spouses Adrianna Domingos-Lupher and Carmen Grant.
MSB New Media was incorporated as MSB New Media, LLC.
The network supports content across blogs, vlogs, podcasts, and social media.
Our Vision
Help military spouses build practical knowledge for new media marketing.
MSB New Media is a military spouse powered social media marketing and digital publishing brand built around the idea that the people who move, adapt, and rebuild their lives every few years deserve a platform of their own. The organization supports military spouses who are looking to turn skills gained during a life of constant transition into sustainable new media careers, from content creation and community management to audience growth and publishing.
The story begins with the founders, who built both their personal and professional relationships entirely through social media and communication. That experience shaped a belief that connection, not competition, is the real engine of a creative career. MSB New Media was incorporated to extend that belief into an organized community, giving military spouses a shared identity, a network of peers, and a place to learn from one another instead of navigating the industry alone.
At the heart of the work is the Military Spouse Blogger community, a professional networking space created by the founders and joined by members who write, publish, and grow audiences around military life. Members benefit from collective exposure, shared knowledge about working with brands and platforms, and the confidence that comes from being part of a group rather than a lone blogger. The community is the foundation on which the broader media and publishing services were built.
Beyond the network, MSB New Media offers services spanning social media marketing, news and digital publishing, and team development, with an emphasis on practical, real-world support for military families and the organizations that serve them. The overall approach treats military spouse talent as a genuine professional asset, and the design reflects that mission with a bold coral and teal palette, generous spacing, and clear calls to action that invite visitors to explore services or join the network.
Offer support as creators develop content across modern platforms.
Connect military spouses with a professional networking community.
Learn more about Adrianna Domingos-Lupher and Carmen Grant and the work behind MSB New Media.