Blogger outreach, recruitment, and management
We identify, welcome, and support bloggers so your message lands in front of the right military-family audiences.
MSB New Media — Our Services
Our Services
Military Spouse Powered Social Media Marketing & Digital Publishing
Comprehensive new media marketing services built for the military niche — from blogger outreach and custom campaigns to sponsored content, reviews, and live events.
What We Offer
When you enlist MSB New Media to help run your existing campaign, or to build a unique campaign just for you, the work starts with finding the right voices to share your message. We tap into our network of 400+ Military Spouse Bloggers to find the right fit for each brief.
Custom campaigns
Campaigns built to meet specific goals, whether you are extending an existing program or launching something new.
Sponsored posts
Native-style sponsored content written by network bloggers who already speak to military families.
Product reviews
Hands-on reviews placed with bloggers whose audience trusts their recommendations.
Display ad campaigns
Display placements across the network's channels to extend reach beyond individual posts.
Live & online events and parties
Live gatherings and online events that bring the community together around your brand.
Focus groups
Guided conversations with military spouses and family members to gather honest feedback.
Speaking engagements
Representatives of the network available to speak on behalf of your brand.
Brand ambassadors
Ongoing ambassadors who carry your brand message across their own channels.
MSB New Media is a social media marketing and digital publishing network built around the military spouse community. Rather than approaching outreach as a generic audience purchase, the team works with a roster of military spouse bloggers and creators who already speak to families navigating base life, deployment cycles, and frequent relocations. That community-first approach shapes every service offered, from sponsored content and product reviews to custom campaigns and live events designed for the military niche.
The service model is deliberately flexible. Some partners arrive with an existing campaign that simply needs stronger amplification, while others want a campaign conceived from the ground up for their brand. Either way, the process begins the same way: identifying the right voices for the brief. Matching a message to a trusted creator in the network makes the resulting content feel authentic to readers, rather than like an advertisement inserted into a feed they follow for connection and conversation.
Blogger outreach, recruitment, and campaign development form the backbone of the offering. Recruitment expands the network so that briefs can be matched with creators whose experiences, audiences, and content styles align with the message being shared. From there, campaigns are built around those relationships, with sponsored content placed in existing channels and review-style storytelling woven into each creator's own editorial rhythm. Live event coverage adds another layer, giving partners presence in the moments when military spouse communities gather together.
Beyond individual campaigns, MSB New Media operates as a digital publishing and news platform for the military spouse audience. This dual role — publisher and marketing partner — means the brand understands both sides of the ecosystem: what readers want to read and what sponsors need to communicate. The result is a structure where marketing services and published content reinforce one another, giving organizations a credible, community-rooted way to reach military families and stay connected to the conversations happening around them.
How We Work
- We start with your goals and the audience you want to reach.
- We match your brief to bloggers in the Military Spouse Blogger Network.
- We coordinate content, reviews, and events across participating bloggers.
- We manage the network relationships and campaign logistics.
MSB New Media was incorporated as MSB New Media, LLC in May 2012 and is powered by military spouses.
Service Overview
| Service | Best for | Delivered by |
|---|---|---|
| Blogger outreach & recruitment | Reaching military families through trusted voices | MSB New Media with the 400+ Military Spouse Blogger Network |
| Custom campaigns | Specific goals and unique brand programs | Campaign strategy and blogger coordination |
| Sponsored posts & product reviews | Content-driven awareness in the military niche | Network bloggers |
| Display ad campaigns | Broader reach alongside content | Campaign planning and placement |
| Live & online events | Interactive brand experiences | MSB New Media and network bloggers |
| Focus groups & speaking engagements | Feedback and in-person representation | Network members |
| Brand ambassadors | Ongoing presence across channels | Network bloggers |
Are You a Blogger?
Military spouses, family members of servicemembers and veterans, and supporters who write about military life are welcome to join the Military Spouse Blogger Network — a community of more than 400 influencers connecting with brands.
Getting Started
01
Tell us about your brand and the goals you want to hit.
02
We propose bloggers and a campaign approach that fits.
03
Content, reviews, and events roll out across the network.
04
We manage the network and keep the campaign moving.
Let's Talk About Your Campaign
Reach the military community through a network of more than 400 Military Spouse Bloggers. Email info@msbnewmedia.com or call (850) 865-4588 — we typically respond within 1–2 business days.